David Cady | CRO of Virtuous, Revenue Leader & Speaker

David Cady David Cady is Chief Revenue Officer at Virtuous, the Responsive Fundraising platform for nonprofits. He joined the founding team in 2016 to lead go-to-market, then built the sales, marketing, partnerships, and revenue operations engine through Seed, Series B, and Series C. Under his revenue leadership, Virtuous became the market leader in Responsive Fundraising, raising more than $125M and posting 525% three-year growth. Pavilion named him one of its 50 CROs to Watch in 2024, and he is Revenue Architecture certified by Winning by Design (2024). Away from Virtuous, he founded and operates NestWatch and SeniorPath.ai, and advises East Valley Senior Living. Track record

5× Inc. 5000 — five consecutive years among America’s fastest-growing private companies.

525% three-year growth, measured as of Q2 2024.

$125M+ capital raised, backing the journey from Seed through Series C.

G2 Momentum Leader in Nonprofit CRM — #1 category leader.

Pavilion 50 CROs to Watch (2024) — individual recognition.

Career chapters

Virtuous — Chief Revenue Officer (2016 – now). Joined the founding team to lead go-to-market, then built the sales, marketing, partnerships, and revenue operations engine through Seed, Series B, and Series C.

Medallia — Enterprise Sales (2014 – 2016). Helped enterprise leaders connect customer experience strategy to measurable operating results at a defining company in the category.

Certinia — Enterprise Sales (2012 – 2014). Worked at the intersection of cloud software, complex buying groups, and the shift toward unified services operations.

SAP — Enterprise Software (2008 – 2012). Developed the discipline to navigate long sales cycles, executive stakeholders, and mission-critical technology decisions.

CDW — Technology Sales (early career). Built the practical foundation: listen closely, communicate clearly, and keep the customer problem at the center of the work.

“Watching the Virtuous team execute has been a masterclass in company building.”
— Gregg Scoresby, Virtuous Board Member · Founder, PHX Ventures & PHX FWD How David operates

Revenue architecture — Designing the operating system behind predictable, durable growth.

Team building — Recruiting leaders and building accountable commercial teams through every stage.

Board communication — Turning pipeline, risk, and market signals into a clear executive narrative.

Category strategy — Connecting positioning, partnerships, and sales execution around one point of view.

Affiliations & ventures

NestWatch — Founder & Operator

SeniorPath.ai — Founder & Operator

East Valley Senior Living — Advisor

PHX Angels — Investor & Advisor

GTMfund — Limited Partner

Intro.co — Verified Expert · Advisory

Hustle PHX — Volunteer

Social Venture Partners Arizona — Volunteer

Links

David Cady on LinkedIn

Pavilion 50 CROs to Watch (2024)

Revenue Architecture certification from Winning by Design

Virtuous